Fulbonäs Hälsochoklad

Create a fictional brand based on storytelling.

Project description

The process

The brand is inspired by two places where I have lived, Katrineholm and Borlänge. Fulbonäs originates from an old farm name that has long been associated with Katrineholm. Chocolate, which many consider to have health benefits, is a central part of the brand.

The outcome

The Fulbonäs brand and its packaging are presented as a natural and healthy dark chocolate, inspired by the beautiful nature of Dalarna. A slogan was formulated in connection with the creation of the brand, which reads: "An extraordinary chocolate for ordinary moments," with the idea being to indulge in enjoyable moments in everyday life.

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