Missing People

A digital campaign centered around storytelling.

Project description

The process

The campaign's aim was to evoke emotions and engage the viewer in Missing People's crucial work of saving lives. The focus was on crafting a narrative with a clear beginning, middle, and end. Developed within a 48-hour timeframe, the campaign resulted in a collaboration with Missing People.

The outcome

The result of the video led to mobile notifications regarding a missing individual, in this case, a child, where the recipient is encouraged to contribute to the rescue effort.

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